Will GDPR reduce the amount of spam emails I receive?

I am finding that I am getting more sales email than ever.  I unsubscribe to all, sometime between three and five each day.  when asked why, I usually say it is because I never signed up to receive the mailing.

With the arrival of GDPR, can someone assure me that I won’t continue to receive unsolicited sales emails like these. And if I do, what recourse will I have?

At BHT we are doing a lot to prepare ourselves for GDPR, including asking all people who subscribe to our mailings to reaffirm their consent to receive them from us.  We will do what we are expected to do but I fear that others will carry on regardless with no comeback or sanctions.


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